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Turn a problem into an opportunity

By Chris Miller
This article provides an example of a resourceful salesman who turned an out-of-stock condition into an opportunity.

How?

"Having confidence in substitute product offerings gives a salesperson another tool to capture business and increase share with the customer."

Please note FACT 70 high-lighted in the middle of the article which says:
70 - the percentage of electrical distributors who have successfully substituted brand requests from customers.
 

Join the majority and purchase Repco quality products with confidence.

Article (PDF) link:  Click Here
 
 
Originally Published: TED Magazine - February 2009